DELI is the latest addition to Seattle’s Pioneer Square’s growing community of fashion retailers and art galleries. Recently opening its doors to the public, DELI is a premium men and women’s boutique housing independent designers and contemporary lifestyle brands.
What sets DELI apart is not only the way it displays its merchandise but the overall experience it creates for each customer. The boutique is becoming a “must see” in the Pioneer Square district. From the chalkboard listing the daily specials to the individually wrapped cellophane packaged DELI shirts, the boutique’s entire floor display looks like an actual delicatessen creatively expressing their branding.
With a history of family owned delicatessens in the Seattle area and an interest in lifestyle fashion, DELI’s founder Max Heigh set out to create a store that merges the two ideals in a unique way.
“Rather than creating a typical clothing store in Seattle, we wanted to create a destination spot for tourists and a local favorite among Seattleites. With my experience in retail and resources to the many fixtures that create the delicatessen feel, we now have a boutique that we hope people will continue talking about after frequenting Pioneer Square,” says Heigh.
DELI’s featured brands include Shades of Greige, Prohibit NYC, Staple, 3sixteen, Penguin, RVCA, Grn Apple Tree, Modern Amusement, Imaginary Foundation, 2kbyGingham, Beautiful Decay, Goorin Bros., Coal, and J-Fold Wallets.








